Robert Hoogendoorn has over 15 years of experience in media production and product management. He has a history of building brands through textual and video content, reaching consumers and creating communities through engagement. This digital nomad is currently residing in the Turkish city Adana with his wife and child. Blockchain technology and its influence on consumers, media and the video game industry has his keen interest. while writing, video production and video games are Robert’s true passion.
Robert has been playing video games since he was 3 years old. He grew up playing a Commodore64 and never really stopped playing. During his university years in the early 2000s he got involved in esports and video game media. After getting his Master degree in New Media & Digital Culture he followed his passion to move into the games industry.
At CowWorks he used his academic background to redesign Ownage.nl and grow it into one of the biggest gaming websites of the Benelux. It grew from a few thousand to over 100 thousand unique Dutch visitors per month in 2006. With Ownage eTV the website even did groundbreaking work in the world of online video, being pioneers in a field that was thus-far dominated by television. After this he moved to ThreeSixty Entertainment where he was editor-in-chief of the game editorial team and the Dutch television show GameRush, which aired on national television (RTL5).
In 2009 Robert became the editor-in-chief for the game department at the Dutch press agency Novum Nieuws. Instead of reaching out to a general gaming audience, Robert readjusted textual gaming content to fit with a more mainstream audience. This resulted in publications on mainstream media and business deals with media like Nu.nl and several national and regional newspapers.
Right before Novum was bought by ANP, Robert moved into video production in January 2014. At Zoomin.TV he introduced a new product called ZoominGames. This platform – which was aimed at an international English speaking audience – became financially very successful and was the basis for the yet to be established Zoomin.TV Multi-Channel Network, in which Hoogendoorn was involved during its early stages.
After the initial success of ZoominGames, the production team expanded and content was also produced in Spanish and German. By creating resonating and interesting content, Hoogendoorn reached major milestones with the ZoominGames brand. Both the English and Spanish channel gained major interest from gamers and now have over one million subscribers each on YouTube. The German channel is close to reaching the milestone of 100 thousand subscribers.
The popularity of the ZoominGames content didn’t go unnoticed in the world of television. The team behind the brand created two spin-offs which aired on the American television channel TBD:
- Big Red Lazor, a living room experience of a group gamers having fun playing games. (Season 1, 26 episodes)
- 10UP, a hosted green-screen show in which our hosts would tell all about the weirdest, funniest and best games out there. (Season 1, 26 episodes)
The channel TBD reaches 69.9% of all American households. The number of actual viewers per episode of both shows is estimated around one million.
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