Robert Hoogendoorn has over 15 years of experience in media and content production and product management. He has a history of building brands through textual and video content, reaching consumers and creating communities through engagement. This digital nomad is currently residing in the Turkish city Adana with his wife and child. Blockchain technology and its influence on consumers, media and the video game industry has his keen interest. While writing, video production and video games are his passion.
Content production at heart
Robert is a content producer and manager at heart. He loves to help you to be better: create content that’s easier to be found by your target audience and watched or read more and longer. Audience behavior like engagement and retention are needed to achieve your commercial goals. On top of that search engine optimization is required to make your content easier to find, while only quality content will make sure your viewers and readers will return. Robert can help you with this:
- Writing content for your platform about topics like technology, blockchain, video games, entertainment, media and culture. I can write for websites, magazines and newspapers.
- Rewriting existing content in order to improve the delivery of information and the satisfaction of your readers, visitors, fans or clients. Your one-time visitors will be far more likely to become fans of your website.
- Optimizing your online video content in editing, story telling, workflow, and overall production. Making sure the quality of your content increases, while you’re able to produce more and get better results.
- Contributing to your content strategy with content focused on a specific target audience, including distribution and reporting.
Roles that fit him the best: copywriter, content producer, channel or product manager, PR manager, content creative, marketing communications manager.
Story time: his career
Robert has been playing video games since he was 3 years old. He grew up playing a Commodore64 and never really stopped playing. During his university years in the early 2000s he got involved in esports and video game media. After getting his Master degree in New Media & Digital Culture he moved into the games industry.
At CowWorks he grew Dutch gaming website Ownage.nl from a few thousand to over 100 thousand unique Dutch visitors per month. With Ownage eTV the website pioneered in the field of online video, because YouTube didn’t exist yet. After that he moved to ThreeSixty Entertainment where he was editor-in-chief of the game editorial team and the Dutch television show GameRush, which aired on national television (RTL5).
A few years later Robert became the editor-in-chief for the game department at the Dutch press agency Novum Nieuws. Instead of reaching out to a general gaming audience, Robert readjusted textual gaming content to fit with a more mainstream audience. Because of this deals were made with media platforms like Nu.nl and several national and regional newspapers to publish more news about video games.
After that Robert moved into video production in January 2014. At Zoomin.TV he introduced a new product called ZoominGames. This platform was financially very successful. As a result it became the basis for the Zoomin.TV Multi-Channel Network. Hoogendoorn worked on the MCN business during its early stages.
After the initial success the production team expanded and started making content in Spanish and German. By creating resonating and interesting videos, Hoogendoorn reached major milestones with the ZoominGames brand. Both the English and Spanish channel gained a lot of interest from gamers. These channels have over one million subscribers each on YouTube. The German channel was close to reaching the milestone of 100 thousand subscribers before he left the company.
The popularity of the ZoominGames content didn’t go unnoticed in the world of television. As a result we created two spin-offs which aired on the American television channel TBD:
- Big Red Lazor, a living room experience of a group gamers having fun playing games. (Season 1, 26 episodes)
- 10UP, a hosted green-screen show in which our hosts would tell all about the weirdest, funniest and best games out there. (Season 1, 26 episodes)
The channel TBD reaches 69.9% of all American households. Approximately one million people watched these shows.
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