Gamers and crypto enthusiasts can soon earn giveaways and airdrops in the battle royale game A1 Fighters. Cryptocurrency and blockchain game projects can use the game as an advertising platform, while gamers can earn rewards by playing the free-to-play game. The project comes from the team behind Chibi Fighters. A1 Fighters is planned for release in February next year.
The developers are currently selling virtual land, which basically means that investors share in advertisement earnings. A1 Fighters is also running a referral program, so make sure to sign up. Gamers who invest in virtual land also get access to an early version of the battle royale game.
Hardcore gamers who are into PUBG and Fortnite will be disappointed in this blockchain game. This is graphically very inferior, but it pretty good looking for a 2D action game made in HTML5. As a result it works on all browsers on both desktop and mobile devices.
Marketing in video games works
The success behind these campaigns proves that A1 Fighters is on the right track. It’s fun for gamers to be able to interact with different items, and it’s even more fun that gamers can actually earn stuff from playing a game. A1 Fighters could be on to something by combining crypto giveaways and airdrops with video games and fun. It sure beats the whole concept of sharing posts on Facebook and Twitter.
Even though A1 Fighters is not live yet, there are already plenty of examples on how marketing in video games works. Many game companies use in-game advertisements on in-game billboards and race cars. But marketing can also be a lot more creative. Marvel Studios promoted its hit movies The Avengers: Infinity War and The Avengers: End Game in the popular battle royale game Fortnite. Characters and items from the two movies made an appearance in the online game.
Not only the winner of a round will earn items, but there are also random drops in the game. However, A1 Fighters won’t be the same quality as Fortnite. They aren’t even in the same league. However, these two games do play the same sport: marketing through interactive entertainment.
A1 Fighters will launch before February 2020. At the moment A1 Fighters already has options for blockchain games to promote themselves. They’ve placed banners on their website. Parts of the earnings from those banners are distributed to early investors who bought one or more virtual land tiles.
Chibi Fighters not forgotten
Even though the creators have halted the development of Chibi Fighters for the time being, they are not forgetting about their early adopters. On October 31st a snapshot takes place of all accounts owning Founder Chibis and Early Bird Chibis. Chibi Fighters accounts will share ten percent of the income of A1 Fighters until December 31st 2019.
Also published on Medium.