Gods Unchained developer Immutable has received 15 million dollars from a group of investors. They will use that money to make blockchain card game Gods Unchained appealing to a mainstream audience. The game’s audience needs to grow from 13 thousand players to more than 1 million, the company stated in a blog post.
Immutable recently hired Chris Clay, the former director of the popular video game Magic The Gathering: Arena. Clay oversees development and contributes to design improvements and the optimization of the overall community experience. The Gods Unchained developer will now add 30 more people to its team, bringing the total up to 80.
Gods Unchained is currently the most popular trading card game in the world of blockchain games. It’s build on the Ethereum blockchain. Until October 28th the studio is selling its Genesis Series cards. One blockchain game investor bought an unique digital card called Hyperion for 137.8 ETH, or 62 thousand dollars, in February 2019. On top of that the company sold 5 million cards, generating over 4.5 million dollars in revenue.
Blockchain games yet to go mainstream
Even though many people have been reading about blockchain and interest in cryptocurrencies is growing, true adoption for blockchain games is falling behind. So far early investors are leading the blockchain games market. Gamers that are looking for a good time are staying away.
According to research almost 99 percent of the gamers stop playing as soon as they encounter the blockchain. Wallet addresses and private keys are complicated to a mainstream audience. Gods Unchained is one of many games that’s getting an overhaul to appeal to a broader audience. Chainmonsters is going to hide the blockchain elements in the background, while Animoca Brands is using licenses for major mainstream brands to create appeal.
Also published on Medium.